What are the landowner’s objectives?
Long term hold or short term profit.

What does the market want?
Preliminary market study.

What will physically fit on the land?
Civil engineering

What will the regulators let us put on the land?
Preliminary meetings

What does the market want? What price will it pay?
In-depth market study.

How will the project layout? What will it look like?
Conceptual drawings.

How much will the project cost to build?
Preliminary budget.

Where will the money come from? At what cost?
Landowner’s funds, outside equity, debt.

Is the project feasible?
Move on to next phase.